The view count on videos, which was first spotted by BuzzFeed’s Dorsey Shaw, is now showing up for some people right next to the usual timer, as pointed out in a report by Mashable.

Twitter Starts Testing View Counts to Surface the Best Videos

HIGHLIGHTS

  • The view count is visible right next to the usual timer on videos
  • View count could possibly be used to rank content going ahead
  • Twitter spokesperson has confirmed that test is being conducted

Twitter has reportedly started showing view count on videos for some users as the social network continues to experiment with video related features on its platform. Much like other social media platforms, Twitter has also been trying to figure out video features that are desired by its users so that it can stay relevant.

The view count on videos, which was first spotted by BuzzFeed’s Dorsey Shaw, is now showing up for some people right next to the usual timer, as pointed out in a report by Mashable.

twitter video view count story Twitter Video View Count

Photo Credit: Twitter/@dorseyshaw

“As video consumption continues to increase on Twitter, we are constantly experimenting with ways to provide a rich video experience,” a Twitter spokesperson told Mashable via email. “View counts provide helpful context on the popularity of a video, and we are exploring this feature to help surface the best content,” the spokesperson said.

With this test, it appears like Twitter will soon be ranking content on the basis of their popularity, possibly for its Explore tab, which was added with the aim to make it easier to find interesting content.

The spokesperson has also clarified that within this test the views will be counted as “[Media Rating Council]”. This essentially means that the view will be counted by industry standard of “2 seconds consecutively in view at 50 percent visibility,” Mashable said citing the spokesperson in its report.

It remains to be seen when this new feature will eventually be rolled out to everyone. Twitter recently started looping all videos posted on its website with duration less than 6.5 seconds after the conversion of Vine into a pared-down camera app.

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Google Allo No Longer Features in Top 500 Apps on Google Play

Google Allo No Longer Features in Top 500 Apps on Google Play

HIGHLIGHTS

  • Google Allo has seen a drastic ranking drop in last one month
  • Google recently added a chatbot named Lucky to the app
  • The app has consistently dropped out of top 500 in recent weeks

It seems like Google’s experiment to simplify messaging and video chats with the release of its Allo and Duo apps is not going as well as the search giant would have hoped – Google Allo is not featuring even in top 500 apps on Google Play in the US currently.

On the basis of Google Play data provided by App Annie, it is clearly visible that Google Allo has dropped out of the top 500 apps several times in since November, with a sharp downward trend more evident in the last couple of weeks, Android Police pointed out in its report. You can see the times it has dropped off the chart as the blank spaces in the graph below, with yellow representing Communications app rank, red representing Applications rank, and blue representing overall rank.

us google allo app annie 1 US Allo App Annie

Things aren’t very different in India either – in the same period, Google Allo dropped off the top 500 charts in the first week of January, as you can see in the graph below.

india google allo app annie 1 India Allo App Annie

Notably, Google introduced Hindi Assistant for India in December last year and Amit Fulay, Group Product Manager at Google, claimed at the time that the app had received tremendous response, especially in India, which he said had one of the highest number of Google Allo users.

Just two months ago, the text-messaging app was ranking consistently around top 200 apps but has seen almost a free-fall since mid-December, AP pointed out in its report.

Google recently added a new chatbot named Lucky to the Allo app that provides users with GIF images on the basis of their requirements. In order to get help from the chat bot, users need to simply type @lucky in the app followed by whatever phrase they want.

Considering that Google has been consistent with its updates to Allo since its launch, it comes across as a surprise that the app is failing to gain traction among Android users.